李健航:3G堪比互联网普及 推动NB销售

   创新中国,引领潮流。2009年5月6日,“创造中国新势力 清华同方赏新暨《皇家刺青》悦幕会”在北京皇家大饭店上演。会上,同方电脑为我们展示了其众多3G产品,其中包括3G版的imini S5。那么,对于目前炙手可热的3G业务,同方电脑是如何看待的?现在同方跟3G每个运营商的合作是怎么样的?3G产品的渠道如何?面对这些问题,同方股份有限公司副总裁李健航为我们一一作出了解答。
   
   李健航:这个问题是今天非常重要的问题。因为我们是做电脑的,所以我从电脑产业出发来讲这个问题,3G技术的推广以及普及对于整个笔记本电脑市场的成长以及笔记本电脑产业,尤其是本土笔记本电脑产业成长具有巨大的推动作用,它是里程碑性的,甚至可以说是决定性的,它像什么?它就像当年互联网的普及,在2000年前后全球互联网的普及以后中国互联网的普及对于台式家用电脑在中国市场上普及的促进作用一样,如果当年没有互联网大家拿电脑干吗用,最多办办公,打打游戏,还是单机的,但是他没有能力在互联网上查找所需要的资料,获得更多的信息,互联网的普及使得很多人有一种需要,有一种需求,必须家里要买一台电脑,通过这台电脑上网可以得到我所需要的各种信息,所以对于家用电脑的普及有非常大的推动作用。
   

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   今天无线宽带的普及将会对移动型的电脑产生巨大的市场推动作用,实际就像固话和手机一样的道理,固话就相当于台式电脑,是有线的,手机无线的,走到哪里都可以打电话,今天有了3G,当3G覆盖已经非常完善的时候,比如大家坐在这里,你今天说我采访清华同方的李健航过程当中稿子已经写完了,要第一时间发稿,在这里上3G马上就可以发出去,这对于笔记本产品的促进会有多大,需求巨大,尤其对于中低端客户对笔记本需求的促进会更大,过去中低端客户由于经济条件的限制,当他没有必要一定买笔记本的时候用台式机就够了,但是今天互联网普及,所有用户都希望随时随地可以上互联网,可以查找需要的信息,可以发邮件,可以跟朋友进行聊天通讯等等,这种情况下他就需要买一台笔记本,因为他有通讯的条件,由于这部分用户经济条件的限制不可能买1万块钱以上,5000块钱以上的,只要有两三千的就可以了,所以对于中低端笔记本电脑的需求量会巨大,对这个市场将会有一个巨大的推动作用,应该讲今天中国移动采用它的TD-SCDMA技术,包括中国电信、中国联通采用WCDMA这些新的技术,新的无线宽带对于笔记本产品应该有巨大的推动作用,所以我们非常看好这个产业的潜力,越是这样,作为国产品牌厂商来说我们越要抓住这种机会,能够真正为我们国内的客户推出价廉物美,又符合中国用户所需要的产品,所以我们自己的产品创新能力和研发能力必须要建立起来,这是我们对整个产业的思考。
   
   “关于渠道,任何新事物发生之后可能很多情况会变化,过去我们的电脑主要通过传统的电脑渠道走,今天因为3G普及之后可能笔记本也会进入到通讯的渠道里面,但是反过来传统笔记本的渠道,台式电脑的渠道也一样会卖通讯的产品,这两个渠道会是交叉在一起的。”李健航先生说。
   
   来源:zol.com.cn

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